Doing business with Americans seems at first easy,
but then often leads to friction and disappointments.
Simply assuming you can do things
the good old German way can be very dangerous.
Reading about cultural differences is helpful,
but responding to Americans in a way
in keeping with your interests demands more.
This seminar helps you understand the “cultural divide”
between Americans and Germans, points out pitfalls,
and positions you to take advantage of opportunities
easily overlooked.